Markstrat – Marketing Strategy Game


We played Markstrat game in our Analysis of Strategic marketing class. It is an online game depicting real world scenario with real world market forces affecting sales, distribution, R&D and advertising. We had six teams making decisions one company (A to E). Our team was managing the company A and we came second in overall stock price index. Team managing company E had some interesting strategies and came first. Markstrat is quite an interesting and challenging game. This game tests both your analytical and team building skills.

Below is the presentation done by our group explaining what we did, ours and competitor’s strengths and weakness and lessons learned.

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